Healthcare B2B Sales Lead Generation

“It’s been only a few weeks since we finished our cardiology campaign in the UK, and I’d like to share a few words with you and your team. The campaign has been a huge success for us, with more than 10 opportunities created and a funnel above $1.3M – way more than we expected!

Your team did a great job in cleaning up the list and building awareness and interest in the solution. The feedback from the sales team is really good: All leads that your team passed were well qualified and good candidates for our cardiology solution, they have already asked to replicate this campaign next year – getting opportunities so advanced and ready is crucial for them. We have seen a big difference in your way of working vs other agencies we have collaborated with in the past.

I’m looking forward to exploring next steps and future collaborations! I’d love to have a call to figure out financials to work with you continuously throughout the year.”

“Working with The Healthcare Partnership over the last six years has helped Fresenius Kabi achieve numerous objectives and has directly increased sales across various product ranges from the activity they have completed.

The Healthcare Partnership team are very professional with their approach and interactions with our target customers whilst always being very results focussed, so we look forward to continuing our working relationship with Duane and the team.”

“Malinko were pleased with the job the team did for us. The team executed a lead generation campaign for Malinko Healthcare spanning 6+ months (as planned from the start – pipeline boosting campaign) and our experience has been positive.

The team has exceeded expectations versus level of new business results and done a great job of promoting our workforce scheduling software for community/secondary care nursing/care homes. They have generated a solid new business pipeline with covering many UK wide targeted hospitals/homes and generated a number of solid face to face appointments and tangible sales opportunities with key, hard to access job titles such as Directors of Finance, Directors of Nursing, IT Directors, CIO’s and more across the UK.

Feedback from prospects about the calls made by the team has been positive and so they have represented us well, which has been reassuring to discover over time. The team clearly understands the healthcare industry and has the right people making the calls to this niche audience, driven but not pushy. The team are a nice bunch to deal with too, always helpful and keeping us in the loop with reports and emails.

It is the results that really make all the difference, as with any direct sales activity, and the leads that the team have generated have resulted in some good new business gains for us in an area where the sales cycle can be quite long. Although Malinko’s sales cycles are long, we are confident that the campaign will deliver a healthy ROI and that we’ll use their services again in the future.”

“I am just e mailing to congratulate you and your team on not just hitting the target of appointments but smashing it. So far you are 137% of target with just 59% of time gone.

This is a great result. So far we have got over 100 appointments both face to face and departmental meetings. We have used other companies in the past and have not seen this amount passion and professionalism and of course success. The whole package that you provide has been such a high standard, from the reports to your own enthusiasm on this project.

Keep it going and I’m sure we will double the initial target. Just to add, I have been really pleased with the new campaign with over 20 new appointments, 7 of these are departmental meetings which are very important to selling this product.

All this within a week, I know our brand manager will be happy on her return from holiday.

Well done to all the team”

“As a small niche business in a highly competitive market, lead generation is tough. By working closely with The Healthcare Partnership, we defined a highly targeted customer approach including key messages and target companies.

The Healthcare Partnership exceeded all campaign KPI’s and succeeded in generating quality and qualified leads, which are now embedded in our next year’s forecast. For me company image and customer conduct are key. Feedback from all customers engaged in the campaign was extremely positive.

I will definitely be working with the team again in the future.”

“The Healthcare Partnership have delivered a series of back-to-back telemarketing and tele-research campaigns over the last 2-3 years. The campaigns have consisted of lead qualification and NPS customer research mainly with lead generation weaved into both.

We have been impressed by the results delivered by the team, the degree of professionalism and reports provided weekly. We are well informed at all times and enjoy working with the team. We can always rely on them to get the job done! The Healthcare Partnership have taken away the hassle of lead generation and enabled my sales teams to concentrate on selling during one extended campaign. They’ve helped me by building my sales pipeline for future years so my sales teams could concentrate on closing the deals last/this financial year.

Where the NPS customer research campaign is concerned, they have increased our customer touchpoint feedback by around 500% which has enabled us to understand the needs of stakeholders we were not interacting well with. It has changed how we work and how we deal with our customers and enables us to deal with customer issues quickly and before they turn into a complaint.

We are in the process of scaling up our investment in The Healthcare Partnership’s services to replicate the success to date.”