Digital Support

We have found that our remote interactions have provided a way for clients to have flexible and productive conversations with Healthcare Physicians for sales, market access and educational purposes.

Our expertise and services at The Healthcare Partnership include e-detailing, digital consent capturing for disease and brand awareness campaigns, video sales, account management calls and opted-in NHS email campaigns.

Digital support is now widely accepted as an effective way to communicate with healthcare professionals (HCPs) and other key healthcare decision makers, especially as their time is coming under increasing pressure.

This coupled with the advances in digital technology underlines this as an opportunity for additional engagement, alongside the likes of more traditional channels.

We have found that our remote interactions have provided a way for clients to have flexible and productive conversations with HCPs for sales, market access or educational purposes.

We provide remote meetings in a virtual, compliant space that offer convenience, security and flexibility for HCPs. Feedback that has been collated shows that HCPs find these meetings very useful and informative.

Customers also report that these remote contacts are very impactful interactions.

The shape and focus of the field force role has changed. Dedicated face-to-face only teams are not the only solutions in today’s world and HCP’s expectations have evolved. To be relevant to the customers’ needs you now need to be flexible, accessible and able to support them across multiple channels.

Coronavirus has widely been recognised to have accelerated the pace of digital transformation within the NHS.

It will be interesting to see how this further impacts on future of face-to-face engagement between pharma, med devices, med technology and other healthcare sectors and HCPs.