Effective Coverage Issues? Customer Access Problems? We can help!
CHALLENGE
- Limited access to rare disease consultants
- Need to launch new product fast in large geographical area
- Need to promote new indication for established product
- Secondary care field force having difficulty accessing customer groups
- Database of HCPs and peripheral contacts (incl. PA’s) in need of update
SOLUTION
- Healthcare Partnership intelligence used to update customer target list across 20 priority CCGs/Health Boards
- 2 Healthcare Partnership tele-representatives deployed for 60 days over 3 months
- 3-month campaign focused on a mixed group including CCGs (Payers) and HCPs including Consultants (Orthopaedics, Trauma, Plastics and Rheumatology) and Hand Therapists
RESULTS
- 90% of the 20 CCG/Health Boards fully engaged (others partially)
- Full database of key HCPs validated and enriched across all accounts
- Key messages delivered to 82% of HCP target list
- 148 appointments booked versus campaign target of 90 = 164% target achievement
Client testimonials
”I am just e mailing to congratulate you and your team on not just hitting the target of
appointments but smashing it. So far you are 137% of target with just 59% of time gone. This is a great result. So far, we have got over 100 appointments both face to face and departmental meetings. We have used other companies in the past and have not seen this amount of passion and professionalism and of course success. The whole package that you provide has been such a high standard, from the reports to your own enthusiasm on this project. Keep it going and I’m sure we will double the initial target. Just to add, I have been really pleased with the new campaign with over 20 new appointments, 7 of these are departmental meetings which are very important to selling this product. All this within a week, I know our brand manager will be happy on her return from holiday. Well done to all the team.”
