CHALLENGE

• Limited access to rare disease consultants.
• Need to launch new product fast.
• Need to promote new indication for established product.
• Secondary care field force struggling to book appointments.
• Database of HCPs and peripheral contacts (incl. PA’s) in need of update.

SOLUTION

• Healthcare Partnership intelligence used to update customer target list across 20 priority CCGs/Health Boards.
• 2 Healthcare Partnership tele-representatives deployed for 60 days over 3 months.
• 3-month campaign focused on a mixed group including CCGs (Payers) and HCPs including Consultants (Orthopaedics, Trauma, Plastics and Rheumatology) and Hand Therapists.

RESULTS

• 90% of the 20 CCG/Health Boards fully engaged (others partially).
• Full database of key HCPs validated and enriched across all accounts.
• Key messages delivered to 82% of HCP target list.
• 176 new contacts identified and added to database.
• 148 appointments booked versus campaign target of 90 = 164% target achievement.